I am so proud of the huge response Rei and I got for our "save Pacific Blue" collab! It's pretty incredible to me how one simple, $3 drugstore polish brought so many polish lovers together. Some of the people who participated have hundreds of polishes in the collection; others have only a handful--Pacific Blue is important and special to all of them. Obviously, they are all pretty upset.
My issue with Sally Hansen isn't in the fact that they discontinued or reformulated a beloved polish. It sucks, but that happens all the time. What's irritating to me, and many others, is that they quietly made these changes and packaged it as the same product as if no one would notice. Additionally, Sally Hansen's PR has handled the outraged masses poorly. A large part of that is likely the result of them feeling overwhelmed. I know I'm glad to not be in that PR director's shoes right now.
My hope is that this will get their attention, and get them to listen to us, or at least honestly acknowledge the situation in a direct manner. In the age of social media, people crave interaction with the brands they care about, and like to feel that their voice means something. All we're asking for is to be heard!
Here is a larger version of the photo:
And here's the mani I submitted. Can you find it in there?
Finally, I really enjoyed reading through all the emails everyone sent. My favorite message came from a mom who uses the color annually to support Autism awareness and her son that has the disorder. As silly as this controversy make seem to some, this matters to a lot of people. Obviously we're not curing cancer here, but the right polish can brighten even the cloudiest day! Anyway, here is a word cloud I created with the email messages I received:
Thanks again for participating, everyone! Please repost these images to all of your social media to spread the word!